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 Meaning of Mapa |
| MAPA is a Tagalog term for "map." |
| Purpose |
| Mapa is a practical, magazine guide for Koreans who are interested in traveling and living in the Philippines |
| Vision |
- For the 1st quarter, the circulation of MAPA magazine is 3,000
- Mapa will be published bi-monthly
- Mapa's circulation will be 6,000 by the end of 2008
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| Target |
- Korean Tourists who want to travel in the Philippines
- Korean residents in the Philippines
- Korean women around 20~50years old who have the consumption ability
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| Potential benefits |
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| Cover |
Lifestyle |
Retirement |
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| Hotel & Resort |
Food |
Activities |
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