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Broad Sheet |
Distinction |
| Our Main Office Reporters and 4 provincial branch Reporters take Philippines Political, Economical, Social, and Cultural matters comprehensively. |
Advertisement Effect |
| Advertisements in areas such as Education, Real Estate, and Investment are effective since our Readers mainly range in their 30s~40s. |
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Tabloid |
Distinction |
| Eye catching Sections composed of Celebrity, Amusement, and Entertainment are easy and fun to read. |
Advertisement Effect |
| Diverse target readers from Teens to adult promotes effective advertisements in Traveling, Spa, Restaurant and other lifestyle related areas. |
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Meaning of Mapa |
| MAPA is a Tagalog term for "map." |
Purpose |
| Mapa is a practical, magazine guide for Koreans who are interested in traveling and living in the Philippines |
Vision |
- For the 1st quarter, the circulation of MAPA magazine is 3,000
- Mapa will be published bi-monthly
- Mapa's circulation will be 6,000 by the end of 2008
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Target |
- Korean Tourists who want to travel in the Philippines
- Korean residents in the Philippines
- Korean women around 20~50years old who have the consumption ability
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Potential benefits |
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| Cover |
Lifestyle |
Retirement |
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| Hotel & Resort |
Food |
Activities |
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